Blue Train Marketing Shortlisted for Global Award: Our Boldest   FinTech Marketing Campaign 2025

We’re delighted to announce that Blue Train Marketing has been shortlisted at the Fintech Marketing Global Awards 2025.

This year, we’re in the running for Best Integrated Multi-Channel Marketing Campaign – a category that celebrates the kind of creative, holistic campaigns that we love delivering – where strategy, design, and multiple channels all connect to make a serious impact.

The Campaign

Every great shortlist story starts with a bold idea – and this one was no different. Here’s how we helped a fintech brand shake things up with an integrated campaign that turned heads (and sparked headlines!).

The Challenge

A global fintech brand needed to do three things at once: shift stubborn industry perceptions, breathe new life into a fragmented identity, and spark fresh growth across Europe and the US.

Oh – and it had to grab the attention of time-poor C-Suite leaders while tackling a socially important issue around financial inclusion. Easy, right?

The Approach

We went bold. Pop-art inspired visuals, a touch of humour, and provocative messaging to set the tone.

At the heart of the campaign were two research-led reports designed to reframe the conversation and challenge bias. These were backed by a full multi-channel engine: paid and organic social, SEO, PR, events, video, email, landing pages, and even employee advocacy kits in multiple languages – turning the brand’s people into its biggest ambassadors.

The Results

The impact spoke for itself:

• Organic website traffic soared more than 2,500%.
• Nearly 7,500 new prospective contacts joined the funnel.
• 198 media placements reached an estimated 417 million readers.
• The visuals hit so hard they became the foundation for a full brand refresh.

The campaign didn’t just make noise – it made competitors stop and take notice (one even admitted that our client was ‘everywhere’). Mission accomplished!

Why It Matters

For us, this shortlist is more than just big numbers (though we do love a good percentage spike!). It’s validation that when strategy and creativity work hand-in-hand across every channel, real change happens.

This campaign showed how integrated marketing can do more than generate leads – it can shift perceptions, influence whole industry conversations, and support wider goals like financial inclusion.

At Blue Train Marketing, we’ve always believed in cutting through the noise with campaigns that are memorable, meaningful, and measurable. Being recognised on a global stage for doing just that feels like we’re right on track!

About the Awards

The Fintech Marketing Global Awards shine a spotlight on the very best in fintech marketing from around the world – recognising the campaigns, the teams, and the ideas that are setting new standards.

To be shortlisted among such inspiring agencies and projects on a global stage is a huge honour for us here at Blue Train, and we’re thrilled to be sharing the line-up with so many talented peers.

Thank You!

We couldn’t have made it to the shortlist without the brilliant clients, partners, and wider fintech community who keep inspiring us to push boundaries and try new things. A huge thank you to everyone who’s been part of this journey so far!

The winners of the Fintech Marketing Global Awards 2025 will be announced on Thursday 16^th October 2025 – so keep your fingers crossed for Team Blue Train Marketing!

You can check out the full shortlist here.