How to Get Found in AI and
LLM Search Results

Raise your profile in an AI-First World.

We are in an exciting period of transition in buyer behaviour. While Google still currently accounts for 99% of search volumes in 2025,
the way customers search is shifting.

AI tools like Open AI’s ChatGPT, Gemini by Microsoft, and Claude from Anthropic are now being used to research products, compare vendors, and ask for recommendations. The shift is from serving up links to providing immediate and concise answers. It cuts out the need for manual cross-referencing by humans. Unless your brand is referenced in those responses, you’re not part of the conversation. 

How do I make friends with LLMs?

Establishing trust in your brand and building certifiable expertise is an essential step. Here are some of the techniques Blue Train Marketing
can use to get you noticed by the LLMs:

  • Create expert, Q&A-style content using a natural language style
  • Build topical authority content in tightly themed clusters.
  • Use schema markup and structured data so AI models understand and trust your content.
  • Generate citations including mentions in forums, guest articles and directories that all create extra AI appeal.
 

What’s next for LLMs in marketing?

You can rely on Blue Train Marketing to keep our eye on the horizon for emerging trends, changing behaviours or clues about
how LLMs are evaluating and presenting content via AI tools.

This could be done by optimising existing content or creating new items. Your business won’t be ignored by LLMs – or your prospective clients.
We’ll analyse how LLMs are responding to queries and identify content gaps that AI models currently overlook.
Then we’ll create your LLM Content Strategy, so we know how to fill them.

Learn more about how LLMs work and the opportunities they create in our LLM FAQs.

Ready to elevate your brand?

Let’s talk about your marketing goals and how we can make your ambitions a reality.

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