10 Best Fintech Explainer Videos That Build Trust

Fintech can be a tricky beast. You’re trying to explain complex financial ideas – digital banking, AI-driven investments, crypto transactions, expense reporting – to an audience who just want to know how this makes life easier. That’s where fintech explainer videos come in.

The best fintech explainer videos do more than describe features; they visualise trust, as seen in videos from brands like Klarna and Plaid, which use consistent colour and pacing to reinforce reliability.”In under two minutes, they show how a product works, simplify technical jargon, and make abstract financial concepts feel as easy as tapping ‘send’ on Venmo.

A great animated explainer video transforms complexity into clarity with motion graphics, smooth transitions, upbeat music, and a clear brand story.

For fintech marketers, this kind of video marketing is gold dust. The right explainer video production builds credibility in an industry where trust and transparency matter most. From payment apps to AI-powered platforms, explainer videos play a starring role in helping financial services companies cut through the noise and win over tech-savvy users.

So, grab your popcorn – here are Blue Train Marketing’s recommendations for the 10 best fintech explainer video examples that show, tell, and sell with style. They have been selected for creative storytelling, clarity and brand alignment.

1. Klarna

Klarna’s ‘Meet Your New Debit Card for Flexible Payments’ video provides that financial services can have a runway moment. The Swedish payments brand appears to turn the fairly dry concept of ‘Buy Now, Pay Later’ into a stylish, high-energy story dressed up with great visuals, a confident tone, and that unmistakable Klarna pink!

The video blends what looks like live action footage with slick motion graphics, showing how users can split payments effortlessly while maintaining their budget. The video presents deferred payments through beautiful visual storytelling and seamless transitions that mirror Klarna’s frictionless checkout process.

From a fintech marketing perspective, it’s a strong example of how to simplify complex financial ideas without stripping away brand personality. The use of upbeat music, snappy copy, and bold visual elements keeps the audience engaged while reinforcing Klarna’s identity as a confident, fashion-forward brand.

If there’s a small miss, the focus on aesthetics slightly outweighs product descriptions. Although there is an explanation of the solution itself, first-time viewers may not fully grasp how the payment system operates.

Still, as a piece of fintech video marketing, it nails the brief: aspirational, on-brand, and perfectly tuned to its target audience of style-conscious digital shoppers.

2. PayPal

PayPal’s ‘Increase Conversion with PayPal’s Speedy New Guest Checkout’ animated explainer video does something clever: it doesn’t talk technology first – it talks people. By opening with relatable, everyday situations and layering in motion graphics that connect these moments, the video reframes online payments as something warm, human, and empowering.

The real power here lies in the balance of story and substance. Alongside the friendly tone and accessible visuals, PayPal integrates statistics and proof points to ground its message in credibility – highlighting how many users and merchants already trust its platform. This combination of data and storytelling builds confidence while keeping the viewer emotionally invested.

Visually, the video leans on a clean, modular animation style with a consistent rhythm that mirrors the ease of PayPal’s transactions. There’s a satisfying logic to the flow – every visual metaphor reinforces the idea that digital money should move as effortlessly as a conversation.

It doesn’t just explain what PayPal’s new product does; the video shows why it matters, in a way that’s both emotionally intelligent and data-driven.

3. Venmo

Venmo’s ‘Gift-Wrap Your Money’ 20-second animated explainer video is pure social energy – fast, friendly, and completely in tune with its audience. This video leans into the consumer preference

Rather than focusing on technical features, it celebrates connection: friends splitting dinner or sending money as a gift. It turns financial technology into a shared social experience.

The fintech animation style is bright and fluid, combining lively typography, subtle gradients, and fast-paced motion graphics that echo the rhythm of mobile interaction. Each transition mirrors how the app feels – quick, intuitive, and satisfying. The video also integrates snippets of the real app interface, grounding the design in product familiarity and showing exactly how easy it is to send money.

What makes it especially effective is how effortlessly it communicates the mobile banking features – security, speed, and convenience – without spelling them out. The simple visuals do all the heavy lifting, supported by upbeat music and crisp design that give the brand personality room to shine.

If there’s one minor critique, it’s that Venmo leans so heavily into vibe that product clarity sometimes takes a back seat. But for a brand built on culture and community, that choice feels intentional.

The video’s success lies in making financial services feel light, modern, and social – a reminder that a successful explainer video can engage without ever feeling like an explainer.

4. Plaid

The ‘How Plaid Works’ animated explainer video takes one of the most complicated aspects of financial technology – how apps securely access your bank data – and makes it clear, calm, and genuinely watchable. It opens with a simple truth: your money moves through a digital network every day, and Plaid is the invisible infrastructure making sure that movement is safe, seamless, and secure.

Through sleek motion graphics and clean geometric animation, the video demonstrates how Plaid connects users, banks, and fintech companies while keeping sensitive information encrypted and under the user’s control. It’s a confident blend of technical features and emotional reassurance.

What works especially well is how the video explains complex concepts without sounding like an instruction manual. The narration is steady and factual, while the visuals quietly repeat the message – your data is yours, shared only with permission, and always protected.

With the recommended length of explainer videos being between 60 to 90 seconds, this one hits the sweet spot, being one minute on the dot.

This explainer video clearly visualises turning invisible infrastructure into something viewers can actually understand – and trust.

5. Coinbase

Coinbase’s ‘One Card’ video swaps industry jargon for industry confidence. From the opening line – “this card doesn’t lock you in a system, telling you how to spend” – it’s clear this is about freedom, not just finance. It’s a message that reclaims control for the user, wrapped in visuals that feel more luxury lifestyle brand than a tech startup.

The animation style is dark, sleek, and cinematic, using controlled pacing to convey sophistication and security. The design language feels intentional – smooth transitions, minimal text, and an understated score that lets the visuals do the talking. It’s a world away from the colourful, bouncy tone that’s common in fintech explainer videos – and that’s exactly why it works.

The video demonstrates how visual storytelling can redefine a brand’s identity. Rather than overexplaining features, it invites trust through tone. The animation and script show that Coinbase is evolving beyond a crypto platform – positioning itself as a modern fintech brand that gives users the tools (and freedom) to control their money, their way.

6. Adyen

Adyen’s piece of engaging video content introduces Adyen Uplift, an AI-driven payments optimisation suite. The video foregrounds the product’s practical benefits – higher conversion, automated risk decisions, and lower payment costs – rather than flashy storytelling.

It calls out that the artificial intelligence is trained on over a trillion dollars’ worth of global payments data, and frames Uplift as a way to recognise ‘good shoppers’, automate retries, and tune routing and fraud decisions to improve authorisation rates.

Stylistically, the piece is corporate and purposeful: the visuals are largely utilitarian motion graphics and diagrams (data flows, checkout paths, connected nodes) that illustrate how the product intervenes across the payment funnel.

On an honest note, while the video’s functional, product-led presentation may appeal to busy B2B buyers, it potentially lacks the emotive depth that some consumers feel defines high-quality video content. If you want to make a fintech video that also drives brand warmth, pairing this style with a short case study or merchant vignette would make the benefits feel a smidge more tangible.

7. Tink

Tink’s ‘Mobile SDK’ explainer video is all about movement – of data, of money, of possibility. Tink takes a concept that could easily drown in complexity and makes it flow. The video opens with bold typography, clean transitions, and a dynamic energy.

Visually, it’s a masterclass in motion design discipline. Flat iconography, kinetic text, and line animations illustrate how Tink’s technology connects banks, apps, and users to share financial data securely. The colour palette – white, charcoal, and Tink’s signature blue/green gradient – keeps things crisp, modern, and tech-forward. Every moment feels data-inspired, reflecting how information travels safely and in real time.

The voiceover is confident but conversational, explaining that Tink enables financial institutions and fintech startups alike to build smarter products – from AI-driven investments to expense reporting tools.

One of the strongest creative choices here is restraint. The pacing gives each message room to breathe, letting the visual storytelling do the heavy lifting. There’s no overstuffed jargon or over-animated chaos – just simple visuals explaining ideas beautifully.

8. Monzo

Monzo Premium’s explainer video is unmistakably Monzo. From the very first frame, you get that warm, community-first feeling the brand has built its reputation on. There’s no stiff corporate narration, no dense product tour – just an approachable story about how digital banking can fit seamlessly into real life.

The animation style blends clean 2D motion with soft, tactile textures that make visuals feel friendly and familiar. Monzo’s signature coral brand colour pulses throughout the video, guiding the viewer’s eye and adding a hit of energy to every scene. The visual storytelling uses small, human moments – airport lounges, credit scores, travel insurance – to illustrate features in a way that feels personal, not promotional.

Where many financial services explainer videos lean on data and dashboards, Monzo leans on emotion. The upbeat music, playful pacing, and conversational script all reinforce the idea that banking shouldn’t feel like admin – it should feel like empowerment. The video demonstrates technical features through relatable scenarios, keeping the audience engaged without ever slipping into jargon.

If there’s one area where the video plays it safe, it’s in avoiding detail – we don’t learn much about how Monzo’s technology works behind the scenes. But that’s kind of the point: it’s designed for everyday users, not engineers.

9. Visa

Visa’s ‘Click to Pay’ explainer video strips online payments down to what really matters: ease, speed, and security. There’s no voiceover or gimmicky storyline – just sleek visuals that walk viewers through a frictionless checkout experience. We see a shopper move from basket to confirmation in seconds, with no typing, no password entry, and no unnecessary steps.

The video’s clean, minimal design does all the heavy lifting. Close-ups of devices and subtle graphics illustrate how Visa’s encrypted system replaces visible card numbers with secure digital tokens, keeping personal data safe while streamlining the process.

What makes it a good explainer video is its clarity. The story is told entirely through visuals and pacing: smooth transitions show how financial technology can make everyday checkout flows faster, safer, and more intuitive. It’s a clever example of engaging video content that communicates trust and innovation without a single spoken word.

10. Mastercard

Mastercard’s ‘Easy Savings’ video goes straight for the audience that needs it most: small and medium-sized businesses trying to make every penny count. It’s bright, fast, and visually tidy – exactly the kind of clarity that time-poor business owners appreciate.

Using simple vector animation, it quickly shows how cardholders can automatically earn rebates when they spend at participating merchants. No coupons, no codes – just straightforward, automatic savings that happen in the background.

The animation style is confident and corporate – yet still friendly. Mastercard’s signature red and yellow palette is incorporated throughout, tying everything together. Meanwhile, clear on-screen text guides viewers through how the programme works: enrol, use your business card, save.

It’s a solid example of explainer video production that gets the message across in under one minute – with zero fluff.

Why Explainer Videos Work So Well in Fintech Marketing

Let’s face it – fintech isn’t exactly known for being easy breezy. Between APIs, open banking, and phrases like “multi-factor authentication”, even the most brilliant fintech product can sound like a foreign language to its audience. That’s where explainer videos step in.

These short, sharp bursts of videography turn the complicated into something anyone can understand – and actually enjoy watching.

Let’s break down why they work so brilliantly for fintech brands.

Making Financial Tech Easy to Understand

The beauty of a fintech explainer video lies in its ability to decode the complicated (yes, we know, we’ve said this plenty of times!). Whether it’s how an investment app works, how digital banking tools sync across devices, or what the heck ‘tokenisation’ even means, explainer videos help audiences see – literally! – how it all fits together.

Through visual metaphors, fintech marketers can show how their products make life simpler, faster, or safer. Animation also cuts through the jargon. Rather than explaining an algorithm in a 300-word paragraph, an animated explainer video can show the login in 10 seconds. This has proven valuable among consumers, with 66% preferring to watch a short video to learn about a product or service.

It’s this clarity that drives user confidence. Because when people understand something, they’re more likely to trust it.

Show, Don’t Tell: Story-Led Trust in Fintech

Finance runs on trust. And trust isn’t built by listing technical features – it’s built by stories. The best financial services explainer videos don’t start with specs or stats; they start with people.

They use relatable, everyday situations – splitting a bill, sending money as a gift, checking credit scores – to help audiences connect emotionally with the technology behind the brand. The storytelling approach transforms cold data into human impact. You’re not selling APIs; you’re showing how these APIs make someone’s life easier.

It’s also a subtle way to make brand identity shine. When the animation style, tone, and rhythm match your product’s personality, it builds instant brand recognition and trust – without feeling too salesy.

Explainer Videos Can Drive Engagement & Conversions

Even the smartest product means nothing if no one understands it. That’s where explainer videos become your secret conversion engine. They don’t just clarify – they convert.

Industry studies suggest that explainer videos may boost landing page conversions by up to 80% and improve email click-through rates by as much as 200-300%. And when it comes to retention? Viewers remember 95% of a message when it’s delivered through video, compared to just 10% when read as text. That effect is backed by cognitive research showing that multisensory content aids memory and comprehension.”

For fintech companies, that means faster user adoption, smoother onboarding, and a higher chance of your audience sticking around long enough to care. Instead of reading three paragraphs on your product, viewers can see how it works in seconds.

Plus, they’re endlessly adaptable. A two-minute fintech explainer video can be re-cut for social media posts, used in investor decks, or embedded in app onboarding flows. That versatility means your investment in video marketing doesn’t just pay off once – it compounds over time, much like a smart savings account (only more fun to watch!).

Conclusion

There you have it – ten examples of fintech explainer videos that show a clever animated explainer video doesn’t just tell your story – it makes your story.

Ready to turn your fintech product into an on-screen journey that users understand, remember, and act on? We can help. Let’s make your fintech brand not just heard – but watched.