About Us

A long time ago, our founders had cosy careers working for a long-established global B2B technology brand. But new technology was empowering feisty challengers and innovative start-ups.

Markets were beginning to tilt and invert. Our founders wanted to do more than just watch it happen. Blue Train Marketing was founded in 2014 and became quickly immersed in the fintech sector that was tearing down legacy brands at breakneck pace.

Since then, technology and the factors influencing B2B buying decisions have changed beyond recognition. But the heart of what we do remains the same; we help tech companies across sectors stand out in crowded markets, connect with buyers and win new business.

Our team is based in London, England. We remain 100% founder-owned which means we can focus fully on the needs of our client base that reaches from the UK to Europe, Asia, US and Canada.

Core skills are all in-house, spanning the full modern marketing mix from SEO and LLM visibility, PPC and digital content creation.  Our organisation exposes all team members to every client so there are no silos blocking us from sharing insights and learnings. This helps make each campaign more powerful and impactful, resulting in strong long-term client relationships.

Our work has been consistently recognised by The Payment Association, the British Bank Awards, the Fintech B2B Marketing Association, and many other award bodies since 2019. Most recently, we received a highly recommended commendation for Integrated Marketing Campaign of the Year 2025 at the Global Fintech B2B Marketing Awards.