AI Use Policy

Last updated December 23, 2025

1. Why This Policy Exists

AI is changing how content is created, found, and consumed – and because we believe in transparency (and good manners), this policy explains how we use AI at Blue Train Marketing.

AI helps us work smarter. Our team ensures it is strategic, creative, and trustworthy.

2. How We Use AI

a. Content Support & Enhancement

AI assists with brainstorming, drafting, editing, and refining ideas. But every piece of content is shaped, checked, and elevated by a human expert. Always.

b. Research & Insight Gathering

We use AI to speed up background research and topic exploration. It gives us a head start – the interpretation, accuracy-checking, and creative framing are entirely human-led.

c. Workflow Efficiencies

AI helps streamline operational tasks so we can spend more time on the strategic and creative elements you pay us for.

d. Responsible Innovation

We actively explore emerging AI tools, particularly around LLM visibility, SEO evolution, and search behaviour. Experimentation is carefully controlled and never involves your confidential information.

e. Straight-Up Transparency

We don’t hide AI in the shadows. If AI contributed in a meaningful way to something we deliver, we’ll happily tell you.

3. The Guardrails (Because Trust Matters)

a. Human Judgement Leads

AI does not set strategy, make autonomous decisions, or produce final outputs. Every deliverable is reviewed, refined, and approved by a Blue Train professional.

b. Data Protection Comes First

We never submit sensitive or proprietary client information into public AI tools that learn from user inputs. Your data stays protected – no exceptions.

c. We Use Trusted Tools Only

Any AI platform we use must offer robust privacy controls and commercial-grade safeguards. No experimental browser plug-ins. We did not find any beta tools on page 7 of Google.

d. Quality Over Convenience

AI can make workflows faster, but it does not replace the Emotional Intelligence, nuance, or creativity required for effective marketing. We use AI to enhance quality – not compromise it.

e. Accuracy Checks

If we use AI in parallel with human content creation, we will always ensure it receives a human sense-check.

f. Safe & Secure Use Only

Only authorised team members use approved AI tools, and every tool we use goes through a review to make sure it’s secure, reliable, and commercially appropriate.

4. Accountability Stays Human

Blue Train Marketing remains fully responsible for the work we produce. If we use AI in the process, it supports our expertise – it never substitutes it. If something isn’t right, we fix it. That’s on us, not the model.

5. Want to Know More?

If you’re curious about how AI is used in your specific project, we’re always happy to talk through it. No jargon, no mystery – just straight answers.

6. Evolving With the Industry

AI evolves quickly, and so will this policy. We’ll update it as new tools, regulations, and best practices emerge. If anything changes in a meaningful way, we promise to let you know.

7. Privacy & Cookies

For full details on how we handle personal data and cookies, please review our Privacy Policy and Cookies Policy. They sit alongside this AI Use Policy to give you the full picture.