Author name: Bethany Pegram-Mills

Picture your business as a fintech app revolutionising payments – branding is the heart that defines its purpose, like a

B2B marketing plays an instrumental role in how companies engage and collaborate with one another.

In the world of business, it’s easy to wonder: marketing vs advertising – are they one and the same, or

Establishing a clear and compelling brand identity is essential for the success of any business. But, what is brand identity

  At its core, what is copywriting, exactly?

Playwright Tom Stoppard once wrote:

“Building a successful business is no longer about B2B or B2C. Its about P2P, those people-to-people relationships.” – Pat Flynn

Imagine two different social settings. Account-based marketing (ABM) is like an exclusive dinner party for a select few, while a

The copywriting landscape is diverse, encompassing everything from digital copy to print articles—each tailored to specific marketing objectives.

The question on every marketeer’s mind is, why is copywriting important?