Author name: Blue Train Marketing

If you’re a return visitor to our web site, you will notice a few things have changed. It’s two years since Blue

We all know many start-ups fail – but there may be a state even worse than death. It’s a prolonged

Take the website MOT! Your website is the digital window through which the world will view and judge your business. It represents

I saw some surprising uGov research about the resurgence of interest in vinyl records. For reasons I’ll explain, it got

Less content can be worth more in B2B Marketing. If you think your marketing is too product-focused, it probably is. Whether you are

A brief history of wearable tech Wearable technology isn’t new. According to a Guardian report on the 10 most influential

Before the arrival of PSD2… 2007 was bleak for banks for more reasons than most people know. On August 9,

Many companies, from fintech start-ups to long establish businesses, find producing a marketing plan is like pulling teeth.  Some try

Fintech fun with wearables Let’s say from the start, this is just a little fintech marketing fun with wearables. We’ve

FinTech for the Insurance Industry The EU PSD and PSD2 directives battered down the doors of the banking industry for