Author name: Blue Train Marketing

  Having only a great fintech product, a sales team, and a website is like relying on chance to grow

[UPDATED FEBRUARY 2025] Division of labour often makes things more efficient and better quality.

LinkedIn is the number one social media platform for business-to-business (B2B) marketing, with over 80% of B2B leads coming from

Before implementing any marketing activities, it’s important that your fintech has a marketing plan in place.

Just like PSD2, the new GDPR legislation is either an opportunity or a major headache, depending upon your perspective. The

With the increasing number of events taking place every year, prioritising the top fintech conferences and events you should attend

A fintech business’ brand identity is fundamental to its success.

Branding is more than just a logo or a catchy slogan; it’s the unique story that differentiates a company from

The business-to-business (B2B) fintech market is often described as its own ‘ecosystem’. But defining its exact boundaries and size is difficult. It covers

Social media marketing should be a crucial aspect of all businesses’ overall marketing strategy.