Fintech & Payments Marketing Blog | Blue Train Marketing

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Contactless payments: what next after wearables?

A brief history of wearable tech Wearable technology isn’t new. According to a Guardian report on the 10 most influential...

Fintech Unplugged Podcast

We are excited to have been chosen to produce the Fintech Unplugged podcast with two of the most respected and...

We’re British Bank Awards 2020 Finalists!

Blue Train Marketing has been named as a finalist in the Marketing Partner of the Year category of the British...

Emerging Payments Awards – 50% off awards writing!

There was positive news from the Emerging Payments Association last week with the announcement that submission fees for the EPA...

BTM shortlisted for Marketing Campaign of the Year 2020

Blue Train is very excited about being shortlisted for the Emerging Payments Association (EPA) Marketing Campaign of the Year with...

PAY360 – What’s Next For Fintech & Payments?

The Blue Train team is excited to share the trailer we have produced for the Emerging Payments Association’s flagship annual...

Fintech Cocktails – Classic Cocktails With A Modern Fintech Twist

We are proud to present what we suspect is the world’s first, and possibly the last, fintech cocktail menu...

Money2020: Should You Attend?

Money2020 Europe returns this September (21st-23rd) for its first in-person event since 2019. But is it worth your company attending?...

The Benefits of Event Marketing

Events are an essential part of business for many professionals. They are a great way to ensure you stay up...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: The Complete Guide

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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