Fintech & Payments Marketing Blog | Blue Train Marketing

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BTM shortlisted for Marketing Campaign of the Year 2020

Blue Train is very excited about being shortlisted for the Emerging Payments Association (EPA) Marketing Campaign of the Year with...

PAY360 – What’s Next For Fintech & Payments?

The Blue Train team is excited to share the trailer we have produced for the Emerging Payments Association’s flagship annual...

Fintech Cocktails – Classic Cocktails With A Modern Fintech Twist

We are proud to present what we suspect is the world’s first, and possibly the last, fintech cocktail menu...

Money2020: Should You Attend?

Money2020 Europe returns this September (21st-23rd) for its first in-person event since 2019. But is it worth your company attending?...

The Benefits of Event Marketing

Events are an essential part of business for many professionals. They are a great way to ensure you stay up...

Money20/20 Europe Payments Race – Official Media & PR Partner

Blue Train Marketing is thrilled to have been selected as the official media and PR partner for Team Card in...

5 Green Marketing Strategies

As global warming is being talked about more, businesses are increasingly considering their role. It’s no longer just supermarkets and...

How PSD blew open the doors for fintechs

Before the arrival of PSD2 2007 was bleak for banks for more reasons than most people know. On August 9...

Top Tips for a Prize Fintech Podcast

It’s amazing how quickly you can learn when a content marketing campaign goes viral. The Fintech Unplugged podcast, which was...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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