Fintech & Payments Marketing Blog | Blue Train Marketing

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Fintech Saves Xmas Rap

A creative burst ends an outstanding year. Blue Train Marketing is proud to present a Christmas treat for 2019! ‘Fintech...

5 Fintech Marketing Trends for 2024

Fintech and marketing are both fast-changing fields...

Copy Editing vs Proofreading

There are two halves to every whole...

Money20/20 USA: Tidbits, Tips & Trends

The largest payments conference in the financial services sector is upon us once again!...

5 Things to Consider When Selecting Fintech Events

Unsure to why event marketing is crucial to your overall marketing strategy? Event attendance gives marketers the opportunity to build...

QR Codes: A Secret History

Since they were invented, QR codes have been through a series of incarnations and struggled to find a meaningful role. They...

How to Choose a Fintech Brand Name

Your branding, which includes your logo design, colour palette and fonts, can be changed as your business and proposition evolves...

Marketing Strategy for Fintech Startups

Like other startups, fintech startups must pass through a difficult adolescent phase. Flush with investment and innovation, they go out...

How to Write a Winning Award Entry

With the entrance of AI and increased competition in almost every field out there in modern times, making your mark...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: The Complete Guide

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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