Fintech & Payments Marketing Blog | Blue Train Marketing

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5 Fintech Copywriting Tips That Actually Work

Fintech never sits still. New tools, new terms, new ways to make money move. Even as fintech technology continues to...

8 Fintech Marketing Predictions for 2026

According to KPMG’s ‘Pulse of Fintech H2 2025, global fintech investment rebounded in 2025, rising to $116 billion across 4,719...

The Power of Reviews & Testimonials in Fintech Marketing

Would you trust a bank with zero reviews? Neither would your customers. In fintech – where customers are trusting you...

Fintech Design – The New Money Experience

Fintech isn’t just changing how we move money – it’s changing how we experience money and payments. For many young...

The Best Fintech Newsletters to Keep You Informed & Inspired

Financial technology never sits still – so it’s important to keep up to date with latest news. One week it’s...

Influencer Marketing for Fintech: Does it Work?

“Just started investing with this app – super easy! #AD” You’ve seen it before. A lifestyle influencer, known for outfit-of-the-day...

Viva Las Fintech: Money20/20 USA 2025 Is Coming

The fintech world’s brightest brains, boldest disruptors, and biggest brands are packing their bags for Las Vegas, 26th-29th October 2025...

More Than Just a Trophy: The Role of Industry Awards in Boosting Fintech Brand Reputation

81% of financial service customers say trust is the deciding factor when choosing a provider. That’s higher than price, higher...

Blue Train Marketing Shortlisted for Global Award: Our Boldest   FinTech Marketing Campaign 2025

We’re delighted to announce that Blue Train Marketing has been shortlisted at the Fintech Marketing Global Awards 2025. This year...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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