Fintech & Payments Marketing Blog | Blue Train Marketing

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Amsterdam, AI & All the Action: Money20/20 Europe 2025 is On!

Get ready for the biggest brains and boldest ideas in the payments, fintech, and financial services universe to collide –...

What is Market Penetration Strategy? A Guide to Effective Techniques

Without a marketing penetration strategy, a business cannot expand its reach and enhance its profitability...

4 Examples of Fantastic Fintech Branding

Branding lies at the heart of fintech marketing. It creates a first impression and builds a lasting link with your customers...

Fintech Social Media Marketing: The Ultimate Guide

Social media marketing and fintech are still in their infancy...

The power of a HubSpot audit: maximise your marketing potential

In the ever-evolving world of digital marketing, staying ahead of your competition is crucial. This is where a HubSpot audit...

What is the Difference Between PPC & SEO?

If you’ve ever found yourself asking, ‘What is the difference between PPC and SEO?’ – you’re not alone...

Fintech Inbound Marketing: A Guide

A famous Chinese idiom states that ‘the good wines’ fragrance doesn’t fear the alley’s depth‘ (酒香不怕港子深) – in other words:...

What is Fintech Content Marketing?

  Having only a great fintech product, a sales team, and a website is like relying on chance to grow...

Understanding Copy editing vs. Copywriting

Division of labour often makes things more efficient and better quality...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: The Complete Guide

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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