Written by
Bethany Pegram-Mills
October 7, 2024
The Importance of SEO in the Insurance Industry
Web searches for insurance have increased by 30% in recent years, with the top performing insurance website receiving 10.5 million monthly visits.
Written by
Bethany Pegram-Mills
September 6, 2024
Copywriting vs Proofreading: What's the Difference?
Playwright Tom Stoppard once wrote:
Written by
Mia Broughton
August 22, 2024
What is B2C Marketing? A Beginner’s Guide to Strategy
“Building a successful business is no longer about B2B or B2C. Its about P2P, those people-to-people relationships.” - Pat Flynn (thought leader in digital marketing) What exactly is B2C marketing?
Written by
Bethany Pegram-Mills
July 23, 2024
Account-Based Marketing vs Lead Generation
Imagine two different social settings. Account-based marketing (ABM) is like an exclusive dinner party for a select few, while a lead generation campaign (LG) is like more of an open house, catering.