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A Brief History of Copywriting

Copywriting is a fundamental element of marketing. It can make or break a brand or campaign.  The best examples can...

How to Choose a Fintech Brand Name

Your branding, which includes your logo design, colour palette and fonts, can be changed as your business and proposition evolves...

Fintech Cocktails – Classic Cocktails With A Modern Fintech Twist

We are proud to present what we suspect is the world’s first, and possibly the last, fintech cocktail menu...

What Is Performance Marketing? A Beginners Guide

One digital marketing strategy stands out above the rest for its precision, accountability and results – performance marketing...

Mastering Market Positioning: A Guide to Stand Out in the Fintech Industry

Today’s fiercely competitive fintech landscape requires businesses to have more than a stellar product. To truly thrive, brands must have...

PAY360 – What’s Next For Fintech & Payments?

The Blue Train team is excited to share the trailer we have produced for the Emerging Payments Association’s flagship annual...

Viva Las Fintech: Money20/20 USA 2025 Is Coming

The fintech world’s brightest brains, boldest disruptors, and biggest brands are packing their bags for Las Vegas, 26th-29th October 2025...

More Than Just a Trophy: The Role of Industry Awards in Boosting Fintech Brand Reputation

81% of financial service customers say trust is the deciding factor when choosing a provider. That’s higher than price, higher...

The Benefits of Event Marketing

Events are an essential part of business for many professionals. They are a great way to ensure you stay up...

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