Fintech & Payments Marketing Blog | Blue Train Marketing

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What is fintech marketing?

BCG predicts that fintech will become a $1.5 trillion industry by 2030...

The Difference Between Strong AI & Weak AI

AI can enhance productivity by up to 66%. – this is why it is crucial to understand what it is...

Fintech & The Metaverse

The Spanish essayist George Santayana once wrote:...

The Evolution of Contactless Payments: From Cards to Digital Wallets

Contactless payments have gone from novelty to norm in just a few decades. What once required cash or manual card...

Fintech & ESG

ESG is a hot topic in the fintech space...

Be Bold or Beware: The Opportunities & Pitfalls for AI in Marketing

Back in 1953, Roald Dahl wrote a story called, ‘The Great Automatic Grammatizator’. It was about a computer that was...

A Brief History of Copywriting: How It Started & Where It’s Going

Copywriting sits at the heart of marketing. It can make or break a brand or campaign.The best examples can make...

How Fintech Branding Works

The fintech industry has always taken pride in doing things differently...

SEO for Insurance: Why it Matters

Web searches for insurance have increased by 30% in recent years with the top performing insurance website receiving  10.5 million monthly...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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