Fintech & Payments Marketing Blog | Blue Train Marketing

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The Advantages & Disadvantages of Social Media Marketing

Social media marketing should be a crucial aspect of all businesses’ overall marketing strategy...

B2B vs B2C Copywriting

The copywriting landscape is diverse, encompassing everything from digital copy to print articles—each tailored to specific marketing objectives...

Account-Based Marketing vs Lead Generation

Imagine two different social settings. Account-based marketing (ABM) is like an exclusive dinner party for a select few, while a...

Why is copywriting important?

The question on every marketeer’s mind is, why is copywriting important?...

3 Key Takeaways from Money20/20 Europe

It’s a wrap! Money20/20 Europe 2023 is over for another year, but we’re here to share our three key takeaways...

Copywriting vs. Content Writing

Copywriting and content writing are often carried out by the same teams or individuals within companies...

Fintech Glossary: A Guide to Fintech Terminology

On the hunt for a fintech definition? We’ve got you covered! Whether you’re a thought leader in the fintech space...

HubSpot vs. Salesforce: A Comprehensive Comparison

Customer relationship management (CRM) and marketing automation platforms play a key role in enhancing customer interactions and driving growth. Salesforce...

A Guide to Biometric Payments

The movie Minority Report (2002) is set in the year 2054. In it, eye scanners are so integral to everyday...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: The Complete Guide

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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