Fintech & Payments Marketing Blog | Blue Train Marketing

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Are Insurers learning from FinTech disruption?

FinTech for the Insurance Industry The EU PSD and PSD2 directives battered down the doors of the banking industry for...

Retailers react to wearable PayTech

Fintech fun with wearables Let’s say from the start, this is just a little fintech marketing fun with wearables. We’ve...

Beat your FEAR of fintech marketing plans!

Many companies, from fintech start-ups to long establish businesses, find producing a marketing plan is like pulling teeth.  Some try...

Contactless payments: what next after wearables?

A brief history of wearable tech Wearable technology isn’t new. According to a Guardian report on the 10 most influential...

Fintech Unplugged Podcast

We are excited to have been chosen to produce the Fintech Unplugged podcast with two of the most respected and...

We’re British Bank Awards 2020 finalists!

Blue Train Marketing has been named as a finalist in the Marketing Partner of the Year category of the British...

Emerging Payments Awards – 50% off awards writing!

There was positive news from the Emerging Payments Association last week with the announcement that submission fees for the EPA...

BTM shortlisted for Marketing Campaign of the Year 2020

Blue Train is very excited about being shortlisted for the Emerging Payments Association (EPA) Marketing Campaign of the Year with...

PAY360 – What’s Next For Fintech & Payments?

The Blue Train team is excited to share the trailer we have produced for the Emerging Payments Association’s flagship annual...

Fintech Content Creation and Sales Enablement

Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...

Agentic Commerce in eCommerce & Its Implications for Marketing

Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...

Fintech Marketing: A Complete Guide to Marketing Financial Technology Products

This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.

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