Fintech & Payments Marketing Blog | Blue Train Marketing
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FinTech for the Insurance Industry The EU PSD and PSD2 directives battered down the doors of the banking industry for...
Fintech fun with wearables Let’s say from the start, this is just a little fintech marketing fun with wearables. We’ve...
Many companies, from fintech start-ups to long establish businesses, find producing a marketing plan is like pulling teeth. Some try...
A brief history of wearable tech Wearable technology isn’t new. According to a Guardian report on the 10 most influential...
We are excited to have been chosen to produce the Fintech Unplugged podcast with two of the most respected and...
Blue Train Marketing has been named as a finalist in the Marketing Partner of the Year category of the British...
There was positive news from the Emerging Payments Association last week with the announcement that submission fees for the EPA...
Blue Train is very excited about being shortlisted for the Emerging Payments Association (EPA) Marketing Campaign of the Year with...
The Blue Train team is excited to share the trailer we have produced for the Emerging Payments Association’s flagship annual...
ByBlue Train Marketing
March 3, 2026
Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...
ByBlue Train Marketing
March 2, 2026
Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...
ByBlue Train Marketing
February 24, 2026
Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...
Fintech Marketing: A Complete Guide to Marketing Financial Technology Products
This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.
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