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Understanding Copy editing vs. Copywriting

Division of labour often makes things more efficient and better quality...

What is a Video Marketing Strategy? A Comprehensive Overview for 2025

Videos aren’t just pieces of content; they’re captivating stories, powerful connections, and high-impact tools for growth...

What is Brand Messaging? A Practical Guide for Effective Communication

The phrase ‘ brand messaging ‘ is more than likely used when running a business or building a brand. But...

Backlinks: An Indispensable Part of Your SEO Toolkit

In the world of SEO, backlinks are more than just a simple hyperlink. They are an integral cog in the...

The Importance of SEO in the Insurance Industry

Web searches for insurance have increased by 30% in recent years, with the top performing insurance website receiving 10.5 million...

LinkedIn for B2B Marketing

LinkedIn is the number one social media platform for business-to-business (B2B) marketing, with over 80% of B2B leads coming from...

A Guide to Fintech Marketing Plans

Before implementing any marketing activities, it’s important that your fintech has a marketing plan in place...

GDPR – What does it mean for FinTech marketing?

Just like PSD2, the new GDPR legislation is either an opportunity or a major headache, depending upon your perspective. The...

Fintech Events 2023: Top 10 Fintech Events to Attend This Year

With the increasing number of events taking place every year, prioritising the top fintech conferences and events you should attend...

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