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A History of Contactless Payments

We are living through what many commentators call the ‘Third Industrial Revolution‘...

Be Bold or Beware: The Opportunities & Pitfalls for AI in Marketing

Back in 1953, Roald Dahl wrote a story called, ‘The Great Automatic Grammatizator’. It was about a computer that was...

A Brief History of Copywriting

Copywriting is a fundamental element of marketing. It can make or break a brand or campaign.  The best examples can...

How Fintech Branding Works

The fintech industry has always taken pride in doing things differently...

SEO for Insurance: Why it Matters

Web searches for insurance have increased by 30% in recent years with the top performing insurance website receiving  10.5 million monthly...

HubSpot vs Mailchimp

Customer Relationship Management (CRM) and marketing automation systems are pivotal in improving customer engagement and promoting business expansion...

Fintech Marketing Strategy: A Guide

A wise man once said:  ‘If you don’t know where you’re going, you might not get there.’ This is a...

Must Attend Fintech Events of 2024: The Inclusive Guide

“A positive attitude causes a chain reaction of positive thoughts, events, and outcomes. It is a catalyst, and it sparks...

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