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Be Bold or Beware: The Opportunities & Pitfalls for AI in Marketing

Back in 1953, Roald Dahl wrote a story called, ‘The Great Automatic Grammatizator’. It was about a computer that was...

Fintech Festivities with Blue Train Marketing

‘Tis the season to be jolly, especially if you’re part of or working with the coolest fintech and payments marketing...

Copy Editing vs Proofreading

There are two halves to every whole...

HubSpot vs. Hootsuite: Which has the best social media tools for you?

The digital presence of businesses through social media has rapidly increased in the last decade, and the need for a...

HubSpot vs Mailchimp

Customer Relationship Management (CRM) and marketing automation systems are pivotal in improving customer engagement and promoting business expansion...

Understanding Copy editing vs. Copywriting

Division of labour often makes things more efficient and better quality...

Copywriting vs. Content Writing

Copywriting and content writing are often carried out by the same teams or individuals within companies...

A Brief History of Fintech

The great science fiction writer Issac Asimov once wrote:...

A History of Contactless Payments

We are living through what many commentators call the ‘Third Industrial Revolution‘...

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