Fintech & Payments Marketing Blog | Blue Train Marketing
As technology and analytics have advanced, personalised digital marketing has become a hot trend in the realm of marketing...
I saw some surprising uGov research about the resurgence of interest in vinyl records. For reasons I’ll explain, it got...
Successful fintech marketing ultimately comes down to creativity and competence...
Blue Train Marketing was named winner in two categories of the Emerging Payments Association Awards 2019. The agency won Marketing...
We all know many start-ups fail – but there may be a state even worse than death. It’s a prolonged...
Less content can be worth more in B2B Marketing. If you think your marketing is too product-focused, it probably is. Whether you are...
We have spent a lot of time talking with clients and other friends about what will be the deciding factors...
An idea ahead of its time Apple launched podcasts back in 2004, offering just about everyone the chance to produce...
The case for biometrics Fraud and how to combat it remains a hot topic in the payments industry. New figures from...
Fintech content creation and sales enablement is a distinct category of content strategy within the financial technology sector. It encompasses...
Agentic commerce refers to the application of agentic AI within digital commerce environments. It describes a shift in how decisions...
Fintech marketing is the practice of communicating and positioning financial technology products in regulated, trust-sensitive markets. Over the past decade...
Fintech Marketing: A Complete Guide to Marketing Financial Technology Products
This guide provides a structured overview of fintech marketing, explaining the context, constraints, and considerations that define the category.
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